UGC

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How Instagram’s Newest Update Can Help Your Brand Drive UGC

January 24th, 2020 Marketing Erica Perry Tracking the conversations happening around your brand just got easier thanks to a recent Instagram update. Living in ‘Creator’ mode, the @mention option collects any Stories that tag your account and provides a full tally which is especially helpful to businesses that attract large quantities of user-generated content. You …

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What Instagram’s Layout Mode Means for the Growth of UGC

December 20th, 2019 Marketing Erica Perry Instagram’s newest update to Stories just made photo-sharing a whole lot easier. Appropriately dubbed, ‘Layouts,’ the update enables users to share multiple photos in a single post via a collage. Specifically, six different photos can be uploaded at a time, versus the original one-image-per-Story process. Users can add a …

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Nofollow, Sponsored, and UGC Links Guide

Nofollow, Sponsored, and UGC Links Guide

Introducing the Nofollow, Sponsored, & UGC Attributes  On Tuesday, September 10th, 2019, Google announced that the currently 14-year-old “nofollow” attribute would be set to receive two significant new siblings: the “sponsored” attribute and the “UGC” attribute (UGC stands for “user-generated content”). So, why improve something if it is not broken? Why two new attributes where …

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