Ugly

Four ways Ugly Drinks is aiming to disrupt the soft drinks industry – Econsultancy

The global soft drinks industry is reportedly worth around $392.6 billion, with Coca-Cola and Pepsi taking the majority of market share. With the biggest brands typically thought of as sugar-laden carbonated drinks, there has been an attempt to shift industry perception in recent years. However, more often than not, many healthy alternatives are marketed as …

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The bad, the worse and the ugly of influencer marketing

How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don’t understand the audience you’re targeting Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social media or web traffic but has much lower brand loyalty and even less public trust, …

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Weebly and Square Want to Fix Your Ugly Product Photos

According to Weebly, 75% of online shoppers say that product photography is very important when shopping online. For small or unknown businesses, professional looking product photos are even more important for establishing trust with potential buyers. But not all entrepreneurs have the skills and equipment to take quality photos. And even those that do can’t …

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