How much your cost per click should be for a #1 advert position, according to your industry A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer. As you’re probably aware, the keywords you use in […]
Analysis of CMOs from FTSE 100 companies and the Inc. 5000 list found that a typical UK CMO is male, British and 44 years old, while US research suggests the typical US CMO is an American born female having just turned 40 In the UK and US, the path to becoming the Chief Marketing Officer
How does the CMO role look different in the US when compared to the UK? Read More »
Sept 15 (Reuters) – AYIMA GROUP AB (PUBL) * SAYS A FASHION RETAILER SIGNED A LONG-TERM CONTRACT FOR PROVISION OF SEARCH ENGINE OPTIMISATION (SEO) SERVICES * VALUE OF CONTRACT IS ESTIMATED TO BE AT LEAST 5.5MSEK IN FIRST YEAR Source text for Eikon: Further company coverage: (Gdynia Newsroom) Our Standards:The Thomson Reuters Trust Principles. Source
BRIEF-Ayima signs a contract in the UK for provision of SEO services Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
AdSense exploit, Google local links and UK boots fake Google company Read More »
Almost everyone, it seems, has received one: a call falsely claiming that your business listing on Google is about to expire. Many people also receive deceptive robocalls from marketing companies claiming to represent or be authorized by Google. One such UK-based company, Movette, was just shut down by regulators for using fraudulent tactics to sell
UK local SEO firm Movette shut down by regulators for deceptive sales practices Read More »
A company in the UK that falsely claimed to be associated with Google has been shut down by the High Court as the result of an investigation by The Insolvency Service that revealed that the company was charging consumers to use a free service, among other financial crimes. The company in question went by the
UK Shuts Down Firm Falsely Claiming Google Affiliation Read More »
You know how retailers are always super keen for you to sign up to their loyalty card programs? “Are you a member? You get a 15% discount today if you sign up. It’s free.” No doubt you’ve become accustomed to similar pitches in your day-to-day shopping experiences. And there’s a good reason for that, highlighted by
In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different currencies. Yesterday we saw the most expensive keywords for the U.S. dollar, and today we’re looking at the top 25 highest-CPC keywords in terms of the
Our analysis of the direct marketing efforts of political parties exposes how campaign teams are failing to engage voters. If the general election campaign was based on direct marketing performance alone, the Scottish National Party will walk away with a victory and Labour will outperform the Conservatives. The Conservative Party only sent two emails throughout
