Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company. Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape. From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media […]
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We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life. Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than
Google My Business Photos: The Ultimate Guide to Looking Good Online – BrightLocal Read More »
When it comes to ROI, nothing beats email marketing. Despite its age, it continues to generate $42 for every $1 you invest and remains the key strategic channel for most marketers.
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We all know the pain: staring at a blank page, waiting for inspiration to strike. The end goal of “Ideas” feels woolly, a barely tangible thing in the far future you need to reach. On top of that, you have pressure from higher-ups, setting deadlines and goals, none of which help with that first hurdle:
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Last Chance: Register for Transform, VB’s AI event of the year, hosted online July 15-17. Xbox Game Pass Ultimate is getting another value-boosting feature. In September, Microsoft is combining its premium game-subscription service with its streaming Project xCloud technology. Microsoft announced the addition in a blog post from Xbox boss Phil Spencer today. “Cloud gaming
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So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear
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“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients
Litmus Blog: The Ultimate Guide to Interactive Forms in Email Read More »
Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
The Ultimate List of Types of Marketing [41 and Counting] Read More »
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with
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More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses.
