Unacast

Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more! Read More »

To demystify location data, Unacast offers ‘Clear View Transparency Pledge’

Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s