Uncertain

Trump’s Orders on WeChat and TikTok Are Uncertain. That May Be the Point.

WASHINGTON — President Trump’s sudden decision late Thursday to restrict two popular Chinese social media services from the United States has created confusion about how broad the bans on doing business with China could ultimately be. That confusion may be part of the point. Citing national security concerns, the Trump administration announced that it would […]

Trump’s Orders on WeChat and TikTok Are Uncertain. That May Be the Point. Read More »

Adjusting Digital Marketing Strategies in an Uncertain Marketplace

SEO BLOG / Good To SEO

Kelcie Rivera – April 15, 2020 In recent weeks, many businesses have had to adapt their marketing strategies to meet the changes in consumer behavior and digital consumption. If you are considering the next step for your business’ marketing, consider these 4 categories of advertisers and tips to help you adjust your strategy: #1 Challenged:

Adjusting Digital Marketing Strategies in an Uncertain Marketplace Read More »

Litmus Blog: The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri

SEO BLOG / Good To SEO

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off

Litmus Blog: The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri Read More »

Ethical marketing: 5 brands proving their purpose in uncertain times

SEO BLOG / Good To SEO

A “brand” is the very essence of a business – its raison d’être – and the coronavirus outbreak is the biggest test to the ethical grounding of a brand we’ve seen for many years. With an unclear view of what the future holds, many brands are emerging with productive and proactive measures to help lessen

Ethical marketing: 5 brands proving their purpose in uncertain times Read More »

7 Ways to Adjust Your SEO Strategy in Uncertain Times

ClickFlow, competitor analysis, content decay, coronavirus outbreak, COVID-19, pillar clusters, refresh content, repurpose content, SEO, SEO Strategy, split test / Good To SEO

Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we’ve been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip

7 Ways to Adjust Your SEO Strategy in Uncertain Times Read More »

Working From Home in Uncertain Times: Tips to Stay Sane and Productive

coronavirus, Home-Based Business, work from home, Your Career / Good To SEO

With companies sending workers home because of the coronavirus outbreak, some of you may find yourself working from home for the first time. For some of you this may be new and uncharted waters. My very first job was one where I worked remotely and I never worked in an office until well into my

Working From Home in Uncertain Times: Tips to Stay Sane and Productive Read More »

Essential Sprout features to help your brand maintain connection in an uncertain time

SEO BLOG / Good To SEO

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. With the

Essential Sprout features to help your brand maintain connection in an uncertain time Read More »

Google Encouraging Uncertain Spam Reports

SEO BLOG / Good To SEO

Not everything in the world is black and white, that includes the SEO world. Someone pointed John Mueller of Google to, what looks like a PR reporting tool, and suggested it was used to manipulate Google’s guidelines and buying links. I am not sure, I didn’t spend time looking into it. But John Mueller from

Google Encouraging Uncertain Spam Reports Read More »

Despite holiday gains, the future of voice is uncertain – Econsultancy

Innovation and Trends, Search Marketing, smart speakers, voice search / Good To SEO

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail. But despite the possibility that voice could soon be near-ubiquitous, many questions remain

Despite holiday gains, the future of voice is uncertain – Econsultancy Read More »

Use These “Tells” to Make Uncertain Decisions

Strategy / Good To SEO

Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates will tell you anything to get hired. And when you’re considering a

Use These “Tells” to Make Uncertain Decisions Read More »