The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users – or has it really? A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts from businesses, brands etc., and more personal content shared by friends and family. And now, […]
Facebook is making its Ad Metrics easier to understand Read More »
Feelings. They’re complicated. Especially where social media is concerned. Throughout existence our brains have evolved to connect the dots of our experiences into meaningful patterns, but the boom of social media and digital language has made comprehending sentiment an entirely new beast. This dilemma is particularly frustrating for marketers. Research has shown that people only
Using Sprout to Understand Customer Sentiment Read More »
Sometimes, to achieve dramatic improvement in a company, I’ll ask the team to do something difficult: consider ways to make the company fail. That’s right, fail. We gather in one room, take a look at a problem, then spend an agreed amount of time to work quietly and alone in listing ways to make that problem
This Difficult Technique Helps You Understand Your Company’s Critical Next Steps Read More »
In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?” I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter
How to Better Understand the Size and Composition of Your B2B Audience Read More »
We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll
10 Free Tools to Help You Understand Your Social Media Audience Read More »
Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking
How to Understand and Solve Your Customers’ Problems Read More »
Follow on from this week’s panic about Facebook’s latest News Feed test – which sees them moving Page posts to a separate News Feed – The Social Network has released a new listing of News Feed Publisher Guidelines, which aim to help publishers better understand how the News Feed algorithm works. The overview in the video
How many walls does your team have to climb over, under or around, before they can reach decision makers? Bureaucracy is fatal to small and medium-sized businesses. For larger enterprises, it can prove extraordinarily expensive. Learning where internal barriers to progress and creativity exist in your company and how to eliminate the will help you
Great CMOs Understand the Value of Obliterating Internal Barriers Read More »
I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web analytics tool available on the internet. It’s a smart move to use it to
6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic Read More »
OpenClipart-Vectors / Pixabay Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the places where their customers
10 Things Only B2B Brands with Solid Global Reach Can Understand Read More »
