Understand

The Key to Scaling Your Business? Be Sure You Understand Customer Lifetime Value

Sales, Sales & Marketing, SEO BLOG /

Businesses looking to find their footing are often obsessed with metrics. However, not all metrics are created equal for those hoping to survive over the long haul. The difference between businesses that fail and those that scale? Understanding what their customers are worth by the numbers. It doesn’t matter what kind of business you want to start. […]

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Drill Down Into Key Segments to Understand and Improve Your Funnel

Academy, Conversation Rate Optimization, SEO BLOG /

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some

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Yandex upgrades search algorithm to better understand user searches

Channel: SEO, SEO BLOG, Yandex /

Yandex, Russia’s largest search engine, announced they have transitioned to an upgraded search platform named “Korolyov.” Named after a Russian satellite town northeast of Moscow that has long served as the center of Russia’s space exploration, Korolyov adds two major upgrades above the Palekh system which was launched last November. Korolyov matches the meaning of

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Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]

SEO BLOG /

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. Raviv’s career path includes being an

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Comparing AdWords & Real Estate To Understand CPC Inflation

Google AdWords, PPC Opinion, PPC Strategy, SEO BLOG /

August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.   AdWords auctions

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Customer experience journey 1

How to create surveys to better understand the customer journey

Customer Experience Management CXM, SEO BLOG /

Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient to get ahead, customer service becomes a key part of a company’s strategy. Consequently, the organization which successfully maintains the best relationship with its customers manages the best returns in terms of income. As a result,

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Do Searchers Understand Google’s Mobile Color Highlights? User Survey

SEO BLOG /

Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements

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You Need to Understand These 6 Things About Your Prospects 351x200

You Need to Understand These 6 Things About What B2B Buyers Want

b2b buyers, B2B Marketing, b2b strategies, lead generation, Marketing Strategy, SEO BLOG /

4. Understand their needs and where they are coming from. Again ― this is something that many companies just nail. You can tell from the moment you land on their homepage that they get you and what you need. Then there are other companies. They mean well, but they don’t seem to really know what

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31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand Marketing – Forbes

search engine optimization for dummies, SEO BLOG /

Forbes 31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand MarketingForbesMarketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to … Source

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Using Excel Regressions To Better Understand KPIs

Advanced PPC Strategies, data analysis, Excel, excel tools, How To, ppc excel tools, SEO BLOG, tools /

June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple

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