Understand

Drill Down Into Key Segments to Understand and Improve Your Funnel

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some …

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Yandex upgrades search algorithm to better understand user searches

Yandex, Russia’s largest search engine, announced they have transitioned to an upgraded search platform named “Korolyov.” Named after a Russian satellite town northeast of Moscow that has long served as the center of Russia’s space exploration, Korolyov adds two major upgrades above the Palekh system which was launched last November. Korolyov matches the meaning of …

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Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. Raviv’s career path includes being an …

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Comparing AdWords & Real Estate To Understand CPC Inflation

August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.   AdWords auctions …

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Customer experience journey 1

How to create surveys to better understand the customer journey

Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient to get ahead, customer service becomes a key part of a company’s strategy. Consequently, the organization which successfully maintains the best relationship with its customers manages the best returns in terms of income. As a result, …

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Do Searchers Understand Google’s Mobile Color Highlights? User Survey

Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements …

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