Understand

10 Tips to Help You Better Understand Your Small Business Customers

Creating an effective marketing strategy requires having a strong understanding of your target customers. You need to understand the platforms they use, the messages that will resonate with them, and how they feel about your business. To increase your understanding, here are some tips from members of the online small business community. Create a Facebook […]

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Help me understand Google Map Packs! : SEO

SEO BLOG / Good To SEO

Hi r/SEO, I’m a local service business owner and trying to learn everything I can about SEO to drive more organic traffic to my mobile car detailing website. I’ve done SEO audits of my site using ubersuggest and have fixed all issues. Have made sure I have an appropriate header tag structure, unique title and

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A Cautionary Tale: Don’t Change Something You Don’t Understand

SEO BLOG / Good To SEO

So last year I decided to leave a company I had spent several years at as the marketing director. They got bought out and the new ownership didn't have a clue about marketing – even though they primarily bought the company because we dominated the space with our marketing. Our secret ingredient was how we

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How to Understand & Calculate Statistical Significance [Example]

SEO BLOG / Good To SEO

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”

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Learn To Read And Understand Facebook Ad Results : socialmedia

SEO BLOG / Good To SEO

We pay Facebook our hard-earned cash so they deliver our ads to the right people. In addition to that, we also get valuable data about our targeted audience and metrics like CTR, CPM, CPC, etc. These metrics are here to help us understand how our targeted audience interacted with our ad and what actions were

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Learn To Read And Understand Facebook Ad Results : marketing

SEO BLOG / Good To SEO

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Most People Don’t Understand Search Engines, And That’s A Big Problem

SEO BLOG / Good To SEO

Most people don’t really understand how search engines work creating a landscape where the only ones who really benefit from Google Search are Google, big brands, and advertisers. Google Search is far from the level playing field it should be – and that’s a problem. The idea behind Google Search is simple: you search for something and the smart

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Here’s some data to help you understand how to rank better with your brand name

SEO BLOG / Good To SEO

When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive

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Three Tools to Better Understand Your Site Users and Increase Conversions

Digital Marketing / Good To SEO

Digital marketing is much harder than five short years ago: the competition is tougher across all industries, and consumers are harder to engage. Technology is disrupting the way consumers are interacting with online businesses. Only a few years ago, everything was much simpler: consumers used online search to find products they knew they needed. These

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Understand the Moment of Purchase –

SEO BLOG / Good To SEO

Truly understand the every factor that influences consumers’ final decision at the moment of purchase. To make optimal decisions about product selection, retailer and manufacturer partnerships, and marketing, retailers and manufacturers in the technology and consumer durable sectors both need a holistic view of point of sales data and consumer behaviour. Having looked at how

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