Understand

4 Things Online Retailers Don’t Understand About Influencer Marketing

Digital Marketing /

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in the 90’s, it took literal face-to-face time for relationship building to […]

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72 statistics to understand SEO in 2018 [Infographic]

SEO, SEO Strategy /

SEO made simple: A quick look What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a list of counterintuitive practices that seek to exploit the shortcomings of search algorithms. Instead, it

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How to understand searcher intent and use it to boost SEO rankings

SEO BLOG /

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and

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3 Models to Understand, Predict, and React to Your Social Media

Content Marketing Tools and Technology, Measurement and ROI, Social Media, Understanding Your Audience /

Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s

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How Arby’s Uses Social Listening to Understand (and Delight) Its Audience

Ad, Advertising, Arbys, B2C, Buffalo Wild Wings, Cases & Causes, fast food, Josh Martin, Marketing, Sandwiches, SEO BLOG, Social Media, Social media marketing, twitter, We've Got The Meats /

How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates

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If You Don’t Fully Understand the Cambridge Analytica Scandal, Read This Simplified Version

SEO BLOG, Technology /

Over the past week or so, I have seen countless headlines regarding Facebook and Cambridge Analytica. Yet, none of them have helped me fully understand what happened. On a basic sense I knew that my, and many other Facebook users, data was being misused. But after reading every article, I still felt like I didn’t understand

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Forget The Hype And Really Understand What AI Can Do For You

marketing automation, Oracle Marketing Cloud, SEO BLOG /

Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the latest research, marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest. eMarketer recently published a report, Artificial Intelligence for Marketers in 2018: Finding

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How to Link AdWords & Search Console to Understand Your Paid & Organic Search Relationship

SEO BLOG /

What would The Office be without Michael Scott and Dwight Schrute? What if you just had one or the other? It might be watchable, but it wouldn’t be binge-worthy. That’s because it’s the relationship between the two that make The Office an award-winning TV series. In the marketing world, organic and paid search are the

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