Understanding the challenges is one of the best places to begin when working on your email strategy. Knowing the common pitfalls that others have struggled with helps you to plan ahead, allowing you to build an approach that addresses those issues long before you come face to face with them. When it comes to digital […]
Understanding Email Strategy Challenges Every Marketer Faces Read More »
I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there and done that. Over that time, my processes have evolved. Interestingly, SEO audits really weren’t
And additionally, you will run campaigns. That are the choices for marketing a mobile app? Cell phone app promotion decisions. WHY DO YOU NEED A MOBILE APP? Mobile apps development has taken the contour of any worldwide incidence and it’s projected to play a way more outstanding side inside it and applied sciences. Inform your
Reading time: 4 mins Over the years, ESOMAR has been a strong supporter of young professionals and their ideas. To encourage industry involvement and sharing, the Young ESOMAR Society (or YES!) was launched and with it, the YES Award. At Congress 2019 in Edinburgh, David Deeley from Bord Bia presented his idea and has now written in more
Hunting for cultural insight to unlock deep consumer understanding Read More »
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.
Back to basics: Understanding your paid search metrics Read More »
Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages. In addition, Bing is also bringing multi-granularity matching to image search with new vector-match, attribute-match, and best representative query match techniques. Being explains how these enhancements will improve image search: “… Bing image search
Bing Improves Image Search With Better Understanding of User Queries Read More »
As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an
Understanding referrer clicks and how they can skew search engine market share Read More »
Reading time: 3 mins Today’s leading global brands are coming under threat from competitors in all directions. Disruption has become a new buzz word signaling the end to business and consumer behavior as we know it. New opportunities, stemming from changes in consumer behavior, are increasingly being met by fast-growing insurgent brands, or even local
How to be a disruptive brand through understanding 8 global megatrends shaping tomorrow Read More »
‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly demanding retail landscape, characterized by margin pressure, fiercer competition, shorter product lifecycles and heightened customer expectations. To remain competitive in this challenging environment, retailers and manufacturers
The importance of understanding early usage in the consumer journey Read More »
If you’re thinking about starting a bar or a restaurant, one look at all the rules and regulations involved might make you throw up your hands. While all startup businesses have to get licenses and permits, bars and restaurants have to jump through many more hoops to ensure the food and beverages they serve are
Opening a Restaurant? A Guide to Understanding Restaurant and Bar Regulations Read More »
