understands

Always On: 4 Ways Twitter’s Lindsay Bruce Understands Her Audience

Always On: 4 Ways Twitter’s Lindsay Bruce Understands Her Audience

Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness handle, which has more than a million followers. You may wonder, does a social platform have a target audience for their own social pages? They do! “Our target audience is any brand or business looking to use Twitter better,” …

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Netflix Really Understands What’s Going On In Media Right Now

“People like to say everything is a Netflix killer,” says REDEF CEO Jason Hirschhorn. “Netflix is the market leader and they’re the one to beat. I think the only difference is the hunter has become the hunted. Netflix really understands what’s going on in media right now. They foresaw that content would be pulled and …

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Kobe Bryant understands recent wave of pull-outs from USA Basketball

Kobe Bryant is not resentful of the players that pulled out from consideration for the 2019 FIBA World Cup, but rather is understanding of the situations that kept them from participating in this venture. USA Basketball only mustered Kemba Walker as the only member of the roster that had All-NBA honors, a vast difference with …

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IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance

“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex — …

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This Wrestler-Themed Taco Shop Understands the Value of Customer Experience

In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same: Bars on windows Bright colors Maybe a sombrero or sarape hanging on the wall Decor is background noise …

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sales marketing integration

Most marketers understands what sales need from them

Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive results from Salesforce show: Marketers understand how they impact individual customers. Marketers believe they send …

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