Unicorn

7 Reasons Chatbots Are a Unicorn Hack in Your Facebook Marketing Strategy

As marketers, we’re looking for more reach, more leads, more conversions. Watching the steady decline of organic Facebook reach and the steady increase of Facebook ads costs has been a major challenge for Facebook marketers in 2018. But there’s a way to regain reach and engagement with Facebook users. With less than 1% of business using this channel to […]

7 Reasons Chatbots Are a Unicorn Hack in Your Facebook Marketing Strategy Read More »

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? Facebook sponsored posts with high engagement rates get assigned high