PHILADELPHIA–(BUSINESS WIRE)–Apr 10, 2019–4C and iQ Media today announce the investment in and creation of a new entity, Kinetiq ( www.kinetiq.tv ), that combines iQ Media and 4C’s Teletrax. Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. […]
DENVER–(BUSINESS WIRE)–Apr 4, 2019–Granicus, the leading provider of cloud-based software solutions and digital engagement services for the public sector, today announced that it has acquired Firmstep, a London-based global leader specializing in government service transformation. The acquisition brings together Firmstep’s proven capability and experience transitioning hundreds of U.K. government services and transactions online with Granicus’
DENVER–(BUSINESS WIRE)–Apr 4, 2019–Granicus, the leading provider of cloud-based software solutions and digital engagement services for the public sector, today announced that it has acquired Firmstep, a London-based global leader specializing in government service transformation. The acquisition brings together Firmstep’s proven capability and experience transitioning hundreds of U.K. government services and transactions online with Granicus’
DENVER–(BUSINESS WIRE)–Apr 4, 2019–Granicus, the leading provider of cloud-based software solutions and digital engagement services for the public sector, today announced that it has acquired Firmstep, a London-based global leader specializing in government service transformation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190404005240/en/ The acquisition brings together Firmstep’s proven capability and experience
DENVER–(BUSINESS WIRE)–Apr 4, 2019–Granicus, the leading provider of cloud-based software solutions and digital engagement services for the public sector, today announced that it has acquired Firmstep, a London-based global leader specializing in government service transformation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190404005240/en/ The acquisition brings together Firmstep’s proven capability and experience
DENVER–(BUSINESS WIRE)–Apr 4, 2019–Granicus, the leading provider of cloud-based software solutions and digital engagement services for the public sector, today announced that it has acquired Firmstep, a London-based global leader specializing in government service transformation. The acquisition brings together Firmstep’s proven capability and experience transitioning hundreds of U.K. government services and transactions online with Granicus’
In what could be the first step towards increased messaging connection, Facebook is developing a new integrated messaging inbox for businesses Source link
Facebook's Developing a Unified Messaging Inbox for Businesses Read More »
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the
Why The Trade Desk’s unified ID may be catching on Read More »
In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. More than a decade ago, my good friend and CMI founder Joe Pulizzi wrote
A Unified Strategy for Content in Your Marketing Read More »
I think we can agree that: Advertising is more expensive than ever, and in many cases, less effective than ever. This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards of 80% of content fails. Now, the new game in town is influencer marketing. Here’s how
