unified

Customer Data Challenge: Improve martech efficiency and ROI with unified data

SEO BLOG /

Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration. […]

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HubSpot Conversations Delivers a Unified Inbox for Small Businesses

Small Business Operations /

HubSpot (NYSE: HUBS) has announced the launch of Conversations, a new collaboration tool that’s part of the inbound marketing and sales platform’s CRM. Hubspot Conversations This easy-to-use feature provides business users with unlimited chats and chatbot functionality, allowing teams to manage chat and email conversations from one convenient place. The Conversations tool also allows for sophisticated

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How Content Marketing Became Brand’s Trusted, Unified Source

Company News /

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.” This callout from the second issue of JLL’s Ambitions magazine

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How NASCAR Drives Better Storytelling With a Unified Team

Company News /

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team.

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Oracle Eloqua and LinkedIn Deliver Unified Buyer Insight Through New Sales Tools Integrations

Product News, SEO BLOG /

As announced last Fall, today we’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and LinkedIn Sales Navigator is now available for joint Oracle Eloqua and LinkedIn customers. Deliver Unified Buyer Intelligence. Leveraging the power of Oracle Eloqua Sales Tools and LinkedIn Sales Navigator enables sales professionals to view

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Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations

Product News, SEO BLOG /

By: Pierre Custeau Vice President Product Management, Eloqua, Oracle Marketing Cloud Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range

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How to Create Unified Content That Works in Diverse Global Markets

Content Creation, Content Marketing Examples, Content Strategy, Editorial Strategy and Planning, SEO BLOG /

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.

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Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Assistant, Google: Google Home, Google: Google Shopping, Search Engines: Shopping Search Engines, Search Marketing: Shopping Search Marketing, SEO BLOG /

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express Thanks to Our Sponsor Source link

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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

A-From MTT, Analytics, Channel: Display Advertising, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG /

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple

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Amazon Introduces Unified Auto-Scaling for AWS

Amazon Web Services, DatabaseProNews, ITManagementNews, ITProNews, SEO BLOG, unified auto scaling /

One of the major reasons why businesses found cloud computing attractive is its scalability. But Amazon Web Services (AWS) just brought this feature to a whole new level by launching a new feature called AWS Auto Scaling, which allows clients to adjust the scaling features of multiple AWS services via a single interface. With cloud computing’s

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