Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment. Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation – the process […]
Unilever encouraged by blockchain ad-buying pilot Read More »
Joel Isaacson & Company Llc increased Unilever N V (UN) stake by 129.7% reported in 2018Q4 SEC filing. Joel Isaacson & Company Llc acquired 14,373 shares as Unilever N V (UN)’s stock declined 4.27%. The Joel Isaacson & Company Llc holds 25,455 shares with $1.36M value, up from 11,082 last quarter. Unilever N V now
“Digitizing Unilever is one of my top priorities,” says Unilever’s new CEO Alan Jope. “How we digitize marketing. How we digitize working with our customers. Digitizing our supply chain. Digitizing our people processes. You are going to see a strong digital emphasis in my agenda for Unilever.” Alan Jope, CEO of Unilever, discussed Unilever’s growth
Digitizing Unilever is One of My Top Priorities, Says CEO Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook opens Watch, Unilever says no to paid followers & more Read More »
Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at
Unilever stops working with digital media influencers who buy followers Read More »
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content Read More »
