unit

Marketing Day: Email innovation, Pinterest’s new ad unit, Facebook Pixel updates

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Google AdWords Introduces Ad Unit for In-Store Products

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-advertising”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which

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Twitter Introduces New Video Ad Unit for Increasing Website Visits

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to their website. As a versatile ad unit, the Video Website Card is designed to fulfill a number of different brand objectives. Whether it’s showcasing a location or announcing a new product, “the

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Alphabet to create separate business unit in Europe to run Google Shopping

According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in

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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of

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