Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions
Technology, online intermediaries, social media, revenue management software, shared-services, and the proliferation of market intelligence reports have reshaped the way hotel Sales and Marketing Departments conduct business. These operational changes are evident when evaluating the expenses recorded within the Sales and Marketing Department on a propertys operating statement. Technology, online intermediaries, social […]
Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions Read More »