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Hunting for cultural insight to unlock deep consumer understanding

Hunting for cultural insight to unlock deep consumer understanding

Reading time: 4 mins Over the years, ESOMAR has been a strong supporter of young professionals and their ideas. To encourage industry involvement and sharing, the Young ESOMAR Society (or YES!) was launched and with it, the YES Award. At Congress 2019 in Edinburgh, David Deeley from Bord Bia presented his idea and has now written in more …

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Leveraging Google’s Advertising Platforms to Unlock Big Wins

Leveraging Google’s Advertising Platforms to Unlock Big Wins

Serina Fignole – June 11, 2018 Over the past decade, machine learning and artificial intelligence have grown immensely. Due to this, Google’s AdWords and Advertising network have become more predictive and intelligent. To stay ahead of the digital marketing curve, advertisers must leverage the current innovations and prepare for the new advances in audience targeting, …

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Forget focus groups: Unlock these 4 insights from rapid testing

While focus groups often reinforce assumptions, rapid testing is able to illustrate whether any assumptions about a product, audience, and go-to-market strategy are accurate. It’s time to face the facts: focus groups aren’t cutting it anymore. These relics date back to 1937 when Princeton University researchers investigated what sort of messaging sent over radio airwaves …

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Unlock 20+ Hidden Google Chrome Themes

Look, it is no hidden fact that Google Chrome comes with tons of themes curated by various developers and users alike. And they could easily be accessed by going to Settings > Appearance > Themes. There you could find 14 themes created by the Chrome developers and numerous other by third-party vendors. But many users …

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