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“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of
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CLOSE Smartphone encryption keeps your data safe, but it also poses challenges for law enforcement. How does it work? Stephen J. Beard/IndyStar, Indianapolis Star A smartphone can reveal a lot about a person. “Your life is on your mobile device,” said Westfield defense attorney William Webster. “It’s very personal in nature, and really kind of
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Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton
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When EFF preaches about the benefits of using device encryption on smartphones, one of the most frequent questions we get is whether the police can force you to turn over your passcode or unlock the device. The answer should be no. The Fifth Amendment states that no one can be forced to be “a witness against himself,”
Highest Court in Indiana Set to Decide If You Can Be Forced to Unlock Your Phone Read More »
Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search engines have cosmetic differences in user layout, the goals have evolved in unison to deliver more variety of content based on perceived user intent. Universal search
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Zoho has recently released the latest addition to its customer experience CRM platform offering the one-two punch of advanced analytics and artificial intelligence. Zoho CRM Plus lets small businesses without big IT budgets compete with the bigger players by letting different departments like customer support, marketing, sales and operations work together. A Look at Zoho CRM
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Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. Often times, if revenue can be attributed back to something, it’s to the marketing channel responsible for the lead. This measurement is usually implemented with either a first or last touch attribution model for channel
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