E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online, you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But […]
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I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics.
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A little over a year ago, the Lamplight Digital Media team partnered with a client who owns a water treatment dealership in California. They had a problem. When they totaled up their marketing spend for the past quarter and divided it by every lead that came through their website, the investment per lead was nearly $400.
Thursday 14 November 2019, 7:00 am Editor’s Note: Every step in the innovation journey has always been a great challenge. Finding a “big idea” for something new is among the most difficult. We’ve all seen products that have seemed to come out of nowhere and become big sellers. Wouldn’t it be great to see big
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Heidi Cohen interviews Melonie Dodaro New book: LinkedIn Unlocked Q: What’s your best piece of advice for readers looking to improve their marketing? I can’t tell you how many social selling experts I’ve heard say that the key to success is through sharing content on LinkedIn. I disagree! Content has its role, and it’s an
