Unsubscribes

An email pops up in your inbox. It’s from the company where you purchased a gift for a family.

5 Reasons to Embrace Email Unsubscribes

Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive. After all, isn’t list size one of.

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks.