What is a Good Unsubscribe-to-Open Rate?
Chart of the Day: Understanding subscriber loyalty – Part 2 of 2 This is the last of a two-part blog, covering subscriber loyalty and unsubscribing following on from – What is a good Unsubscribe Rate? We all know about click-to-open (CTO) metrics and even click-through-rate (CTR), but what the heck is unsubscribe-to-open (UTO)? UTO, is […]