What is SEO? SEO, or Search Engine Optimisation, is optimising a website to appear higher on search engine results or to make a site easier to be found. When a user searches in Google or any other search engine, you want your website to ideally appear on the first page. Broadly speaking, that would make […]
SEO, the Untapped Goldmine: Interview with an SEO Expert Read More »
Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank balance) or making a purchase (through an e-commerce store). But many of these apps have untapped potential. Beyond basic transactions, branded apps can be
In the battle for mobile engagement, branded apps hold untapped value Read More »
Quora is a question and answer platform that was started in 2009. The platform was very unpopular at the start and was just a place to ask random questions and get answers. But today, there are over 200 million monthly users of this platform. Many industry experts and the movers and shakers use Quora as
When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools like Google Keyword Planner are crucial for determining search volume, cost-per-click, ranking
How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How many times have you seen a retargeting ad enticing you to buy a product you’ve already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience’s trust in
Blogging requires an inspiration to consistently publish high quality content that your target audience wants to read, share to their colleagues and helps your site earn links from relevant blogs/sites. Generating better blog post ideas is a skill that can be learned easily and improved through research, reading content marketing blogs and investing on data-capturing
