Updates

Google AdWords Editor updates to support budget type option for video ads & more

Channel: SEM, Google: AdWords, SEO BLOG / Good To SEO

Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is […]

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8 awesome social media updates from this week

SEO BLOG, Social media marketing / Good To SEO

Social Media Essentials: Catch up with the latest updates in social media Welcome to our weekly summary of what’s happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top Instagram stats for 2018 and LinkedIn rolls out its Career Advice mentoring program. Facebook rolls out

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Google updates mobile product knowledge panels to show even more info in one spot

Channel: Retail, Google, Google: AdWords: Product Listing Ads, Google: Knowledge Graph, Google: User Interface, Search Ads: Product Ads, SEO BLOG / Good To SEO

Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results. In an example spotted by Vlad Rappoport, shown below, the shopping knowledge panel has a blue header and a new carousel featuring third-party editorial reviews and separate tabs for stores

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Google Shopping: What do marketers need to know about the latest updates?

Industry, News, SEO BLOG / Good To SEO

In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market

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Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting

Analytics, Channel: Social Media Marketing, Reddit, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions

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Recent Twitter Updates for Increased Engagement

Blogging, SEO BLOG / Good To SEO

Twitter is an awesome social media marketing tool and I’ve been using it for years to generate enormous relevant traffic to my blog. Twitter has a cool interface that lets you tweak the way you want to engage with your users. For example, they optimize the way images look on their wall and allow you

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LinkedIn Announces Updates to Sales Navigator App, New Outlook Integration

SEO BLOG / Good To SEO

LinkedIn has announced some new feature updates for their Sales Navigator mobile app, while they’re also rolling out an enhanced integration for Microsoft Outlook, both of which will help streamline the connection process. First up, on Sales Navigator – LinkedIn’s adding a new ‘Morning Briefings’ option which will provide context around who you’re meeting with

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One of Google’s Biggest Mistakes Was Naming Algorithm Updates

search engine optimization google, SEO BLOG / Good To SEO

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); When I began my career in digital marketing, I had a tough time describing what I did to other people.

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Two New Bing Updates In One Place

Bing Ads, Search, SEO BLOG / Good To SEO

http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data October 30, 2017 Multi-Linking Bing Ads rolled out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. Multi-Linking is helpful for agencies and multi-account advertisers in various scenarios, such as when you’re looking to: Run reports across all your managed accounts. Transition clients from one agency to another.

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Mobile-first updates from SMX East

All Things SEO Column, Channel: Mobile, Google, Google: Mobile, Mobile Marketing, SEM Industry, SEM Industry: Conferences, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search, SMX® - Search Marketing Expo & Conference Series / Good To SEO

As every SEO knows, the rise of mobile searches has prompted Google to prioritize mobile signals in determining search results. To that end, the search giant is in the slow-going process of rolling out its mobile-first index, which is expected to be fully implemented sometime next year. In the meantime, getting sites ready is a

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