Upfront

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Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies

NEW YORK–(BUSINESS WIRE)–May 14, 2019– Xandr, AT&T’s advanced advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory. The enhancements to Xandr’s addressable TV capabilities provide the perfect complement to media buyers who need better control over

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Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies | National

SEO BLOG / Good To SEO

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Facebook Showcase offers upfront ad buys against premium video content

Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the

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SEO TOOLS / Good To SEO

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