UserFirst

Lean not mean: A user-first framework for surveillance marketing

Duane Schulz speaking during his “Don’t Be Evil: A Framework for Lean Surveillance Marketing” at MarTech East in Boston on Sept. 18. Data collection is rising in the consumer consciousness. With privacy regulations coming into effect around the globe, and stories of data breaches and fines continually hitting the headlines, themes such as informed consent, […]

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Why Having a User-First Approach to SEO Is Important

SEO BLOG / Good To SEO

In SEO, there’s always a lot of discussion around Google’s algorithms and how they impact the work we do. SEO professionals have a tendency to forget about the other algorithm we face with our sites – the human algorithm. For my money, I’ve always been a believer in finding common ground between the technical elements

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When Does User-First SEO Not Apply?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today’s question comes from Isaul from Mexico, who asks: Very often, I see that

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