UserFocused

How To Drive More Conversions With A User-Focused Content Matrix

How To Drive More Conversions With A User-Focused Content Matrix

Here’s where the issue start… Topic clusters work well for search engines… Because they ensure internal linking, they make sure everything’s cohesive, we just assume that it’s structured well so USERS can also find what they need. However, the actual process of navigating a topic cluster isn’t always a great user experience for real, non-robot […]

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