usher

Will streaming platforms usher in a golden age of branded film? – Econsultancy

According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV. This year, even more evidence of viewing trends came to light, as Netflix announced that it has reached 139 million subscribers globally. While other figures (such as the 40 million accounts that supposedly watched its […]

Why AI will help marketers usher in an era of extreme personalization

A-From MTT, Channel: Martech: Marketing, Martech Column, Martech: Marketing, SEO BLOG / Good To SEO

Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side of those who follow convention. Digital Darwinism is only accelerating, and those marketers who defy convention will shape the next generation. The good news

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