Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” Despite this statistic, every CMO we’ve worked with admits how important it is to be able […]
Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To
Utilize Data to Accurately Measure Customer Values & Make the Right Moves Read More »
Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being paid for a social media picture that will fade into obscurity over the course of
Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers Read More »
One of the key advantages of social media marketing is data, and the ability to utilize the information stored on the various networks to better personalize your communications, improving relevancy, and likely response. But how can you use the available data effectively, and what should you be looking for to improve your outreach? This infographic from Salesforce outlines some
How to Utilize Social Data to Enhance Your Marketing Process [Infographic] Read More »
July 3, 2017 When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not
