Google UTMs again Claire—seriously? I’ve written and spoken quite a bit on Google UTM tracking. This is largely because marketers and business owners are better able to judge the value of a Google Business Profile (GBP) when they use UTM tags. For more information on this, you can read my UTM Tagging for GBP guide […]
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Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Simple as it may sound, attributing a session to its traffic source
UTM Parameters: A Complete Guide for Traffic Attribution Read More »
Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on
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UTM tag don’ts What are UTM tags? UTM tags are parameters you can add to links that point to your website that send extra information to Google Analytics. Perhaps you’ve clicked on a link from a newsletter and saw all bunch of weird stuff in the URL. These things are UTM tags. And people use
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Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, you need all the help you can get to stand out and get results. The
How to use UTM tracking links on social media to boost your results Read More »
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No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the source of your new leads?
November 10, 2017 To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some important information if you plan
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