User experience platform UserZoom has appointed Manchester’s CandidSky to run its SEO campaign. UserZoom, which automates UX research for businesses, has offices in Spain, the UK and the United States. Tom Lloyd, director of global marketing for UserZoom, said: “We approached CandidSky to provide their expertise in helping us further build out our technical SEO […]
Global UX platform hands SEO account to Manchester agency Read More »
No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital
How to Improve Your Conversion Rate with a Great UX Read More »
User Experience (UX) Design is the term used to describe the process of enhancing user satisfaction by creating products that provide relevant and meaningful experiences. By improving the accessibility and usability of a product, the satisfaction of interacting with the product is enhanced. What is UX Design? Whether it’s a website, software or any product
What is UX Design and How Can it Help a Business Like Yours? Read More »
A recent survey of 10,000 UK consumers by Which? revealed that niche retailers are excelling at delivering customer experiences while, on the whole, the bigger brands are struggling to meet expectations. While it has been suggested that smaller, more specialist retailers are able to deliver a streamlined and simpler journey for their customers, I wouldn’t
Why service design and delivery trump interface UX for exceptional customer experience Read More »
Landing pages are important lead generation tools that have two main goals: 1) provide users with the critical information needed to make a decision, and 2) provide a clear path to act. While the success of a landing page is greatly dependent on the audience, product or service, industry, and vertical, there are some tried
UX Checklist Series: Landing Page Design | User Experience Read More »
Online merchants should always be concerned with their users’ experience. One of the best ways to keep updated on user experience and user interface strategies is by listening to design-themed podcasts. Here is a list of podcasts on designing for users. There are shows on UX, UI, and related topics. All of these feature leading
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts Read More »
When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a very long time emphasized the importance of quality content. What is RankBrain all about, however?
Search engines are now using data-driven factors to determine how relevant your website is to a particular search query The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO first broke onto the scene, it was quickly discovered that webmasters could manipulate search results
How UX design affects your user metrics and SEO rankings Read More »
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how. Kat Davies works right in the thick of things: as Head of User Research for Natural Interaction, a Bristol-based independent UX agency, she is involved a
A day in the life of… head of research at a UX agency Read More »
