ValuesBased

How COVID-19 Influences The Values-Based Consumer

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. Our research has shown that the prevalence and intensity of values-based consumers have been on the rise; now, the pandemic forces consumers […]

How To Determine Your Company’s Strategy For Values-Based Consumers

SEO BLOG / Good To SEO

Brands’ moral, social, and political values are now a core issue for most customers and employees. Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. My new report, “Interactive Tool: Determine Your Company’s Strategy For Values-Based Customers,” features a Q&A tool that helps firms make conscious decisions about how much to bring moral,

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