I see a lot of startup entrepreneurs copying successful businesses. The entrepreneurs observe what those businesses do and assume it would work for them. Or they attribute the success of a company to a certain strategy or practice. The confusion has gotten worse with the publication of “The 4-Hour Workweek.” For example, many entrepreneurs and […]
Instagram is experimenting with a new option that would hide total like counts on posts from all but the post creator. Source link
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics Read More »
As a blogger or vlogger you might find certain niche ideas are already covered before you think of them. Grr! Popular niches get saturated – it’s a natural cause & effect of the popularity of blogging. But what if other countries who speak your language still need that niche topic or idea!? By simply tailoring
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you
There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can
Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics Read More »
Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated
Turning Time on Site from a Vanity Metric to an Actionable One Read More »
Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics Read More »
In a recent ProBlogger Mastermind, I shared a slide that seemed to hit a nerve with the group. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. I included this in my Mastermind session after having
