Here’s a look at research based on the past year and how advertisers should think about close variants moving forward. Please visit Search Engine Land for the full article. Source link
Search query reports show a huge increase in Google close variant traffic Read More »
Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants. The post Google Ads Expands Keyword Variant Matching, Again appeared first on Practical Ecommerce. Source link
Google Ads Expands Keyword Variant Matching, Again Read More »
Google’s dilution of exact match has led to outrage in the industry with practitioners even setting up a change.org petition asking Google to reverse these changes! Most people however, have moved on without quantifying the size of the problem this caused for advertisers. Some of the accounts that we manage at Clicteq have seen CPAs
PPC: How to work out what variant matching is costing you (& get round it) Read More »
August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by
