When you hear “B2B marketing automation,” do you think of impersonal messaging going out in a half-attempt to connect? Or do you think about the possibility to scale your efforts beyond your current team size? We hope it’s the latter, but if not, we’ll hopefully introduce you to the positive aspects of automation. What is […]
How to get started with B2B marketing automation | Vero Read More »
You have to make a lot of decisions when running an email marketing program. What type of email should you send, and when? Is this the best segmentation strategy? What should your subject line be? Luckily, you can use email A/B testing to take the guesswork out of strategy by basing your decisions on data,
How to do email A/B testing the right way | Vero Read More »
It’s an exciting day! We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will transform the way you design, build, and edit responsive email templates. At Vero, we strive to help you send engaging, personalized content at scale. A core part of that is
Introducing drag and drop email content and a new campaign editing experience | Vero Read More »
When it comes to getting your emails into subscribers’ inboxes, it’s true that “your reputation precedes you.” We’ll get into the factors that affect your email reputation later in the post, but for now, it’s essential to understand why your reputation matters. Each time you send out an email, it needs to clear the recipient’s
How to track and manage your email reputation | Vero Read More »
Businesses are constantly evolving, but companies have been met with swift, sudden changes as a result of the COVID-19 global pandemic. Every industry has been touched in some way by the virus, companies large and small. iPhone shipments will likely decrease by as much as 10% as members of their supply chain have been affected
10 of the best COVID-19 marketing ideas we’ve seen | Vero Read More »
If you currently use Mailchimp, you’re in good company. Litmus’ 2019 State of Email Service Providers report revealed that 23% of email teams rely on the email giant. However, there comes a time when many companies outgrow MailChimp or hit a wall with what they’re trying to accomplish. When that happens, you have to start
Mailchimp alternatives for your jobs to be done | Vero Read More »
Coming up with your lifecycle email marketing strategy and getting great emails into customer inboxes is only part of the email marketing equation. If you want to make the most of your email efforts and continuously improve, you need to track performance. Email marketing KPIs, or key performance indicators, are metrics used to assess customer
Email marketing KPIs: This is how to use them | Vero Read More »
Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks. For your reference, a marketing stack is the set of tools and software you use to
The best way to organize your marketing stack | Vero Read More »
Whenever an email doesn’t get delivered, it’s probably because it bounced. There are two types of bounces, hard and soft, indicating either a permanent or temporary issue respectively. When your email bounces, it usually comes with a report that tells you more. For example, Vero includes a log that tells you why the bounce happened,
Hard bounce vs. soft bounce: Everything you need to know | Vero Read More »
Using dynamic content you can personalize your email and push notifications to create more relevant and engaging customer experiences. With Vero, you can use the Liquid templating language, and it’s full support for dynamic content to personalize your messages. Liquid offers a huge amount of flexibility to customize the data you already send to Vero,
Create personalized messages, faster | Vero Software Read More »
