I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid search guy, but amidst a pretty chaotic week, I’ve found myself helping out running paid social campaigns on a variety of platforms, including Facebook Ads. As the old saying goes, “When the enemy […]
A search marketer’s view of Facebook’s advertising platform Read More »
Blogging is a big part of what we do at my company, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention.
List or Grid View? Why Your Blog Layout Matters Read More »
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today’s CMOs need to be more than just marketers. A lot more. Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on
CMOs – A High Level View Read More »
As Twitter continues to make enhancements that facilitate more open dialogue in the Direct Message channel, we find that consumers are requiring more direct and real-time tools to talk to brands and businesses. It’s clear: the next wave of customer service is here and models an in-the-moment, back and forth exchange–similar to the one you
Twitter Contact View & Real-Time Direct Messaging Read More »
While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. Rather than pitting the two channels against each other, retailers can secure a much larger wallet share by giving consumers the best of
Customers view a ‘single lens’ Read More »
Chart of the Day: Is a 360 degree customer view a myth or a reality? I have been involved in marketing since the mid 1990s and I was brought up by Martha Peppers and Don Rogers, authors of 1:1 marketing encouraging businesses to develop a single customer view. The nirvana of a single customer view for
How many businesses have a single customer view? Read More »
June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance
How To View Bing Spend In Google Analytics Read More »
