Visits

Store visits now available for Google Ads smart bidding optimization

Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions with smart bidding. Smart bidding strategies use machine learning aimed […]

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NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits

SEO BLOG / Good To SEO

Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement.” The approach takes a more holistic look at different consumer touchpoints and how they impact offline store visitation. NinthDecimal President David Staas says the company already has “200 customers running live with 500 different

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Google tests showing weekly site visits in automated ad extension

SEO BLOG / Good To SEO

Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension on a WeWork ad says, “10K+ visits this

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Study of 5 million fast-food visits reveals customer segments, channel effectiveness

SEO BLOG / Good To SEO

Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food

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Google Ads store visits, store sales reporting data partially corrected

SEO BLOG / Good To SEO

Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies. The latest update. Store sales and store visits data has been fixed for April 28 and 29, as well as May 3 onward. “We are actively working on correcting the

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Social Media Use in 2019: Platforms, Visits, Age Trends

SEO BLOG / Good To SEO

The steady growth in the percentage of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center. The report was based on data from a survey conducted between January 8 and February 7, 2019, among a national sample of 1,502 adults age 18 or older in

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Google confirms store visits, store sales reporting data incorrect from 4/28 on

SEO BLOG / Good To SEO

Google has confirmed that store visits and store sales data has been impacted by the bug that hit Google Ads reporting more than a week ago. New information. Store visits and store sales reporting is inaccurate as of 12:01 PDT on April 28, Google said in an update to its blog post on the bug

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Coast sees rising visits as it rebrands region as a ‘secret’ to discover

search engine optimization for dummies, SEO BLOG / Good To SEO

By TED CARTER Hey, look down here. We’re the Mississippi coast. Coastal Mississippi’s visitor and convention bureau officials have revamped their promotion efforts to recognize a shortcoming they say has become far too clear: Too few potential visitors know about the Magnolia State’s 62 miles of white sand shoreline. Coastal competitors don’t seem to share

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Tie Together Offline & Online Engagement with ‘Store Visits’ in Google Analytics

Analytics, data analysis, Google Analytics / Good To SEO

If you’re an ecommerce company who sells products in-stores, estimating foot traffic by location can be tough. However, it can often glean important insight about your customer’s journey. Here’s the good news – activating GA 360 and having your Google Ads account linked gives you access to a new feature that helps you analyze exactly

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How User Experience Improves Your SEO Rankings And Earns You Thousands Of Visits

SEO BLOG / Good To SEO

Surely you’re tired of hearing that the user experience is important to improve the conversion, but not so much about how it can help you increase your visibility. Believe it or not, user experience is also decisive for Google to give us a good look and send us thousands of visits. That’s why in this

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