Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The […]
What does visual search mean for ecommerce in 2017? Read More »
If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of visuals go beyond just pleasing
I was having a conversation the other day about the absolute godsend Pinterest is for advertisers and brands. It’s literally a giant mall that users can shop from anywhere with tons of great imagery and information right at their fingertips. One of the things that have always been impressive is how every user’s boards are
How to Optimize Your Promoted Pins for Pinterest Visual Search Read More »
Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance
Everything you need to know about visual search (so far) Read More »
While Facebook Messenger users have been able to conduct video chats via the app since 2015, Facebook only added group video chats last December, providing a new way for people to use the platform to connect. And now, Facebook’s looking to give Messenger video chats a boost, adding a range of new filters and effects
Facebook Adds New Tools and Visual Effects to Messenger Video Chats Read More »
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly
Link Building through Co-Marketed Visual Content – Kaiserthesage Read More »
