Vodafones

Vodafone’s ‘win an iPhone’ AR game uses blockchain-backed vouchers

Vodafone has launched a Pokémon Go-style augmented-reality game that uses a virtual token backed by blockchain. The Find Unlimited game requires people to search for “vAtoms” in six locations across central London using their smartphone. It offers the chance to win more than a thousand Apple prizes, including one of five new iPhone 11s. “VAtoms” […]

Vodafone’s chatbot is delivering double the conversion rate of its website

AI/Machine learning, chatbots, Vodafone / Good To SEO

At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans. Let’s look at some of what Davies shared with the audience. First some stats TOBi is delivering: conversion

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