The test is a response to the changes in how people shopped for beauty products during the coronavirus pandemic, and it enables shoppers in the U.K. to get blush, lipstick or mascara samples delivered straight to their doors by interacting with a smart speaker. Nars enlisted the help of voice-activated sampling company Send Me a Sample […]
Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign Read More »
Why You Should Start Investing in Voice-Activated Content Did you know that over 53 million Americans own a smart speaker? These devices used to be considered a luxury, but a survey of these owners revealed that their speakers play essential roles in their daily routines. It shouldn’t come as a surprise that smart speakers boast
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According to new data from Edison Research, more than 53 million Americans now own a smart speaker (Amazon Echo, Google Home, et al). That is an increase of 14 million people in one year (36%), making smart speakers and voice assistants one of the fastest-adopted consumer technologies in history. (tune in for Edison’s unveiling of
Snapchat has launched a new, voice-activated lens as part of a new promotion for the movie 'Shazam'. Source link
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam' Read More »
geralt / Pixabay It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and 30% of web-browsing will be done without a screen. Currently 20% of all Google searches are voice searches. Voice search is also more mobile and locally focused. If you are only optimizing
Time to Optimize Your Websites for Voice-Activated Search Read More »
Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a
How Voice-Activated Tech Will Change Content Marketing Read More »
Globant released a recent report on the rise of voice-activated technology in 2018. In this post, Globant CTO Diego Tartara shares data from the report and insight into what businesses can do to adapt to voice technology. Voice-activated technology is here and more accessible than ever before. Thirty-nine million Americans already own smart speakers, and we’re
Hey Siri, how do I responsibly invest in voice-activated technology at work? Read More »
The rapid rise in popularity of voice-activated virtual assistants—artificial intelligence (AI) devices such as Amazon Alexa and Google Home—is significantly influencing consumer behavior, according to a study by Toluna. The real-time digital consumer insights company conducted a survey of more than 1,000 US consumers and learned how these devices affect the shopping, search, and media
Voice-Activated Virtual Assistants Change Shopping & Search Behavior, Media Use Read More »
