Voiceenabled

Spotify is testing voice-enabled ads that let listeners command engagement

Channel: Social Media Marketing, Mobile Marketing, podcasting, voice search / Good To SEO

Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’ […]

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The week in digital transformation: voice-enabled government, digital NHS & IT managers under pressure

data governance, digital transformation, smart speakers, The Week in Digital Transformation, voice optimisation / Good To SEO

Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, ideas and research from the past week to shed light on the mysterious process of “digital transformation”. This week, the UK government is getting on board with voice in a bid to make government accessible in new ways, and one of

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Using Google Home for Voice-enabled Shopping

Marketing, SEO BLOG / Good To SEO

My previous post, “10 Alexa Skills for Shopping (and Selling),” focused on Amazon’s voice assistant, Alexa, and the burgeoning number of third-party apps and APIs — “Skills” — for that technology. Amazon’s smart-speaker device, Echo, uses Alexa. Google, meanwhile, has developed its own voice assistant, Google Assistant, and its own device, Google Home. I will address Google

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