Following Google’s announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that “call commerce” is very much alive. That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used the click-to-call button in online ads, and 60% prefer a human being for […]
How much more are major, established brands searched on Google compared with smaller, challenger brands? SLANT examined Google search trend data for 20 categories in the United States and compared average US search volume for hot emerging brands with market leaders in each category. For example, in the fast casual burger category, McDonald’s receives 11.1
Google Search Volume of Major Brands vs. Challenger Brands Read More »
Pinterest has made a small, but significant change, adding a search bar to the home screen of their app. As explained by Pinterest: “Now, instead of having to open the Explore tab to search for ideas to try, you simply type what you’re looking for into the new search bar at the top of your
Pinterest Adds Search and Lens to Home Screen, Proves New Stats on Search Volume Read More »
McDonald’s made headlines recently in their high volume hiring of 250,000 employees for the summer. Job seekers can apply on McDonald’s Snapchat career page via 10-second Snaplications. This is just one example of how companies are responding to the growing challenge of attracting, hiring and retaining talent for high-demand, high-turnover roles in today’s tighter labour
I beat myself up when I procrastinate. Life is so damn short. For me, it’s inexcusable to lose too much time to excuse-making. But I know how important it is to produce things. Not just one or two things, but many things. Similar things. Day after day after day. It’s not all about quality at
