VR

Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows

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Oculus Exec Yelena Rachitzky Talks About How VR Can Move Beyond Gaming

Most virtual reality products are aimed at gamers because there is an automatically understood natural fit. Can VR move beyond gaming? Oculus executive produce of experiences at Oculus offers her insights. Yelena Rachitsky, Executive Producer, Experiences at Oculus, a virtual reality technology company owned by Facebook, was recently interviewed by TechCrunch writer Lucus Matney: It’s

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Tobii Pro releases analytics for its eye-tracking + VR

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores. But, Director of Research Tim Holmes told me, setting up the heat maps or tracking

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Why Brands Need to Take the Plunge Into VR Today

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not

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