VR

Tobii Pro releases analytics for its eye-tracking + VR

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores. But, Director of Research Tim Holmes told me, setting up the heat maps or tracking …

Tobii Pro releases analytics for its eye-tracking + VR Read More »

Why Brands Need to Take the Plunge Into VR Today

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not …

Why Brands Need to Take the Plunge Into VR Today Read More »

Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle

Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle – Search Engine Land Thanks to Our Sponsor Source link

5 Fantastic Examples of Brands That Use Virtual Reality (VR)

pixel2013 / Pixabay Virtual reality (VR) is quickly rising in popularity amongst marketers; it’s an excellent way for brands to create a digitally-focused, immersive experience that promotes consumer engagement. If you’re interested in seeing how VR can be applied across an array of sectors, check out how TOMS, Patrón, Marriott International, Vroom and McDonalds use …

5 Fantastic Examples of Brands That Use Virtual Reality (VR) Read More »

Businesses Invest Big in AR and VR and Apple Launches Business Chat – Small Business Trends

Augmented and Virtual Reality could be the big news for your small business this year.  The industry has a huge potential, and companies small and large are trying to capitalize on the opportunities. In addition to AR/VR, this week more technology trends grabbed small business headlines. Examples include Apple’s launch of its Business Chat on iMessage, …

Businesses Invest Big in AR and VR and Apple Launches Business Chat – Small Business Trends Read More »

$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready? – Small Business Trends

Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an infographic to summarize all the ways in which augmented reality can be a game-changer for small businesses. Flexibility of Augmented Reality Creates New Opportunities …

$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready? – Small Business Trends Read More »