VR

$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready? – Small Business Trends

Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an infographic to summarize all the ways in which augmented reality can be a game-changer for small businesses. Flexibility of Augmented Reality Creates New Opportunities …

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional …

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How Your Small Business Can Reach Millennials through VR

More significant are developments being accomplished in these VR worlds themselves. Industries have found exciting new applications for the technology, like the use of flight simulators to help commercial pilots train for their eventual debut, virtual environments for detailed scientific study, and more. In the quest to separate itself from the basest of applications, VR …

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How AR and VR Applications Are Changing Marketing

Immersive, interactive computing is here to stay. Having entered public consciousness through gaming applications like Pokémon Go, the world of augmented reality (AR) and virtual reality (VR)—known collectively as XR—is rapidly expanding. And it’s already moved beyond the gaming world and into the world of marketing. Today’s Experience Economy includes the wide range of new …

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Facebook debuts web-based VR, Media Trust CEO interview & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Oculus Rift Goes After Business Sector With New VR Bundle

Oculus VR is now trying to tap into a new market to boost the sales of its high-end virtual reality device. The company is now launching Oculus Business, effectively sweetening the deal for companies to snap up its Oculus Rift bundle. Oculus vice president Hugo Barra made the announcement of its business bundle during the …

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