Vrbo

Expedia Still Has High Hopes for a Vrbo Bounce — Next Year

In some ways, the Expedia Group narrative about its struggling alternative accommodations unit, Vrbo, in the second quarter was fairly similar to the messaging three months ago: We’re working hard, and it won’t be until 2020 until our labors bear fruit. Expedia Group Mark Okerstrom said Thursday, during the company’s second quarter earnings call, that

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Vrbo Ad Campaign Reflects New Pronunciation, Ver-Bow 04/04/2019

Just days after Vrbo changed the pronunciation of its name to the way many already perceived it, the company — a HomeAway division of Expedia Group — launched a new advertising campaign and new feature reflecting the nickname that consumers gave it years ago. The television campaign — which includes search engine optimization, paid-search and retargeting

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