Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on […]
Why following SEO trends guarantees SEO budget waste. Read More »
Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the system are the same now as they were 18 years ago when AdWords was launched. You write an ad for your business, choose keywords that
5 Common Google Ads Mistakes that Could Waste Your Money Read More »
Changing your business model can be a tough decision to make, but it’s crucial for some business owners who are in it for the long run. Industries evolve and markets change. Not to mention, your goals and values as an entrepreneur will change over time as well. In many cases, you’ll need to pivot and change your
Don’t Waste Time! 4 Reasons to Change Your Business Model – Now Read More »
Do you know the 80/20 rule of retailing? According to BRP Consulting, 80% of a retailer’s sales typically come from 20% of its customers. The key to growing your business is to identify that 20% and get them to buy more from your store. Personalization is the secret, according to the new BRP Consulting report,
Don’t Waste Time! 4 Steps to Targeting the Most Important 20% of Your Customers Read More »
At Entrepreneurs’ Organization (EO), our vision is to build the world’s most influential community of entrepreneurs. One way we encourage young entrepreneurs is through the EO Global Student Entrepreneur Awards (GSEA), EO’s premier competition for students who own and operate a business while attending college or university. The intense, international competition culminates with the Global Finals,
This Studentpreneur is Solving the Global Plastic Waste Epidemic Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Meeting with a prospect at a tradeshow costs an average of $142. Meeting that same prospect at a his or her office costs $259. Social media and online channels have overtaken more traditional face-to-face meetings, but tradeshows can still pay
In 2014 I wrote an article titled “Why You Should Forget Facebook” The main premise of the post was that Facebook was reducing its organic reach. In fact the numbers showed it was trending to zero. So…. we dived into why using Facebook for organic and free traffic was becoming a waste time and you
Is Social Media a Waste of Time for Free Traffic? Read More »
Today, I saw an ad in my Facebook feed that – I have to admit – set me off a little. I’m Italian, so you know when I say, “set me off,” I mean there may have been mild cursing involved. The ad said, “Building an audience is a waste of time. You didn’t get
Throughout my career, I must have attended at least a dozen leadership programs whose goal was to help foster leadership skills growth within the organization. Now while many of these were fun, and I did learn a bit about myself, I wouldn’t say that the companies got anywhere near a decent recent return on their
When clients engage me, it’s usually to help them drive operational efficiency improvements. More often than not they have been working on these for some time, but haven’t seen the gains they were looking for, or have received little to no return on their investments. As an expert in operational performance improvements, I am a
Focusing on Efficiency Is Waste of Effort, If You Don’t Take Care Of This First Read More »
