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Apple WWDC 2020: iOS 14, new Macs, how to watch, start time, livestream and everything else we know

On Monday, Apple will hold its opening keynote for WWDC 2020, its annual Worldwide Developers Conference. At WWDC, the company is expected to discuss its new iOS 14 iPhone and iPad software, as well as new WatchOS and MacOS software to power its Apple Watch, MacBooks, iMacs and Mac Pros, too. Apple’s Macs are about to change, big time. Óscar …

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Sessions performed site search Google Analytics custom segment

Eight great tips for internal site search optimization – Search Engine Watch

30-second summary: An under-optimized UX can sometimes limit the user’s journey by creating roadblocks to conversions. Internal site search is one of the hidden gems every SEO should know about.  Not only does it improve UX and conversions but literally shows us what’s missing in our content strategy and product range. CRO Expert Marco Bonomo reveals the top eight tips on internal …

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Stats showing success of FAQ schema markup implementation

How to win at SEO with FAQ schema markup – Search Engine Watch

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are several benefits schema markups provide to your overall SEO rankings.  Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page.  Google has outlined which pages are eligible and …

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Chaotic communication: COVID-19 is rewriting our cultural rules of connection - Search Engine Watch

Chaotic communication: COVID-19 is rewriting our cultural rules of connection – Search Engine Watch

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown.  Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces …

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setting online reputation management tool

Online reputation management: Seven steps to success – Search Engine Watch

30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management.  Right from setting up your online reputation management (ORM) …

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PBNs

What are PBNs and should you use them? – Search Engine Watch

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, …

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Seven tips for full funnel SEO in 2020 - Search Engine Watch

Seven tips for full funnel SEO in 2020 – Search Engine Watch

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions.  Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through …

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Top three marketing trends for the COVID-19 era - Search Engine Watch

Top three marketing trends for the COVID-19 era – Search Engine Watch

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer …

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Would People Rather Watch an Ad or Share Their Email Address?

Would People Rather Watch an Ad or Share Their Email Address?

Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. The report was based on data from a survey conducted in 2020 among 1,001 people in the United States. Three-quarters of respondents say they’d …

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Gain visibility with Google’s unified mobile search - Search Engine Watch

Gain visibility with Google’s unified mobile search – Search Engine Watch

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that …

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stat showing time spent online and how it affects mobile advertising strategies

Effective mobile advertising strategies for 2020 – Search Engine Watch

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new …

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