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setting online reputation management tool

Online reputation management: Seven steps to success – Search Engine Watch

SEO BLOG /

30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management.  Right from setting up your online reputation management (ORM) […]

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PBNs

What are PBNs and should you use them? – Search Engine Watch

SEO BLOG /

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site,

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Seven tips for full funnel SEO in 2020 - Search Engine Watch

Seven tips for full funnel SEO in 2020 – Search Engine Watch

SEO BLOG /

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions.  Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through

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Top three marketing trends for the COVID-19 era - Search Engine Watch

Top three marketing trends for the COVID-19 era – Search Engine Watch

SEO BLOG /

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer

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Would People Rather Watch an Ad or Share Their Email Address?

Would People Rather Watch an Ad or Share Their Email Address?

SEO BLOG /

Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. The report was based on data from a survey conducted in 2020 among 1,001 people in the United States. Three-quarters of respondents say they’d

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Gain visibility with Google’s unified mobile search - Search Engine Watch

Gain visibility with Google’s unified mobile search – Search Engine Watch

SEO BLOG /

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that

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stat showing time spent online and how it affects mobile advertising strategies

Effective mobile advertising strategies for 2020 – Search Engine Watch

SEO BLOG /

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new

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The Top 7 Video Marketing Mistakes to Watch Out For

Advertising, Advertising & PR, Arts, Content marketing, Entertainment, Marketing & PR, Media, Video Marketing, videos /

By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video to learn about a product or service, and only 18% would rather read a text-based article, website, or post. But

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Watch Parties is a new social viewing experience by Twitch that lets creators and viewers enjoy Amazon Prime movies and TV shows together.

Twitch Is Rolling Out ‘Watch Parties’ Beta So Creators And Viewers Can Amazon Prime Together

SEO BLOG /

Watch Parties is a new social viewing experience by Twitch that lets creators and viewers enjoy … [+] Amazon Prime movies and TV shows together. The current version includes roughly 75 selections, including Amazon original Jack Ryan. Twitch Movie night just got an upgrade. Twitch said Thursday it’s rolling out its Watch Parties beta to

Twitch Is Rolling Out ‘Watch Parties’ Beta So Creators And Viewers Can Amazon Prime Together Read More »

The Top B2B Content Marketing Trends to Watch in 2020

Content marketing, Content Marketing Research /

B2B content marketing trends continually evolve, making it necessary to stay on top of how things develop. MarketingProfs and the Content Marketing Institute recently released the B2B Content Marketing 2020 report. It profiles some of the emerging trends related to B2B marketing, giving insight into how these concepts evolve in the upcoming months. Here are six

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